Category Archives:
Uncategorized - Host2.us - Page 1045

Mark’s a smart and driven guy, but he’s feeling a bit down. He feels like his big plans took a hit and that he’s probably past the point where he can do the role he dreamed of doing for so long. The only thing is, I don’t think Mark’s even 30 years old yet and […]

Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences? To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a […]

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product. According to Ries: …the minimum viable product is that version of a new product which allows a […]

If a test happens on your website and nobody hears about it, does it make a sound? Not to get too philosophical, but that’s one of the big challenges of building a culture of growth and optimization: getting the word out. That’s why a data storyteller is one of the key members of any testing […]

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party […]

Our vision for Data Studio is to give report creators full control over the viewer experience. Today we’ve added a number of report properties that enable you to create apps, big screen, and document experiences. App Experience: Auto-hide header, no-margins, left hand nav Click for full-size image Big Screen Experience: Auto-hide header, no-margins, 16:9 aspect […]

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new Beauty and the Beast […]

Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands. Marketers have never hesitated to exploit this relationship – in fact you could even argue that […]

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including […]

Reading Time: 7 minutes You’ve been pushing to do more testing at your organization. You’ve heard that your competitors at ______ are A/B testing, and that their customer experience is (dare I say it?) better than yours. You believe in marketing backed by science and data, and you have worked to get the executive team […]