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Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers. There’s a reason that retailers are spending more on digital advertising than ever before — outpacing expenses on virtually every other kind of traditional marketing strategy. The ability to target viewers based on where […]

Reading Time: 6 minutes Today’s post is all about how to ensure that your user research, a critical component of any design toolkit, is as reliable as possible. Quality user research allows you to generate deep, meaningful user insights. It is a key information source within WiderFunnel’s Explore phase, and can be used to generate […]

From ProBlogger Expert Ali Luke of Aliventures. Do you ever feel like your blog is yet another responsibility on a very long list? For the vast majority of bloggers, blogging has to fit in around an already full life. Perhaps you’re: Building an online business, which you’re marketing by blogging … but the business takes up […]

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or […]

No matter what marketing article you read, thought leader you listen to, or conference you attend, everyone talks about delivering a connected customer experience. In today’s world, buyers interact with brands across different devices and platforms, and marketing leaders have come to realize that to differentiate themselves within the market, they need to adopt a […]

If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a massive fan of the prez these days, but you can’t deny he knows a thing or two about branding. And I think we can all agree that online branding is incredibly important. This is especially true […]

Imagine a subway commuter on his cellphone with barely any signal. He’s trying to read an email from his favorite shoe brand, but none of the images will load. And because there’s no live text in this message, he has no idea what this brand is trying to tell him. Is there an exclusive sale? […]

Prolific Content Creation With Kelly Exeter In today’s episode, I want to explore the topic of prolific content creation by interviewing  one of my favorite online buddies – Kelly Exeter about her experience of creating content online. Many of you will be familiar with Kelly because she’s been a regular contributor on the ProBlogger Blog […]

I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing comes a close second. But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing…. If it’s “digital” and “marketing,” I’ve probably done it. But there’s one […]

This guest post is by Josh Sayers of Adventure Connections Remember SMS? That old-school way of texting people before the dawn of i-message and Whatsapp? Don’t worry, most people have forgotten all about it too! Did you know that 98% of all text messages are read and, although most people don’t like to admit it, […]