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On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if their marketing is working. To meet the needs of our largest advertisers, we’re […]

This is a guest contribution from LJ Sedgwick. You’ve read all of the blogging advice. You know writing an outline helps keep your blog post to the point. But try as you might, nothing’s happening. An empty page stares back at you. That blinking cursor is taunting you. You want to teach your readers how to […]

Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring in. Except once it’s launched you’ve noticed it was accidentally sent to your full file because the proper filters weren’t in place. In sets the panic. When this happens, the […]

Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part […]

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like […]

Meet two new ways to understand and better serve your customers  Here’s good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in […]

If you’re ready to grow your email list then a pop-up on your website is a must-have. Getting started designing a pop-up may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose? Allow me to help! I’ve picked out a few pop-up […]

Blog images by Alejandra Porta. UPDATE: Inspired by Melanie Ehrenkranz’s piece on Mic and some tenacious and passionate marketers on Twitter, we’ve started compiling a list of talented female marketers eager to get on stage and share their knowledge. If you know someone who fits the description — or you are someone who fits the […]

If you’re ready to grow your email list then a popup on your website is a must-have. Getting started designing a popup may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose? Allow me to help! I’ve picked out a few popup […]

This post originally appeared on the Inside AdWords blog. Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow […]