Category Archives:
Uncategorized - Host2.us - Page 1029

 Any technology that only works in English neglects 75% of the world. That problem is especially severe for Facebook with its global userbase. Yet most languages are being left out by the advances in artificial intelligence centered around natural language processing led by researchers in the U.S. and China. But today marks a milestone for […]

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify usability issues and much more. Among other things, you can use survey data to research and boost conversions. And yet, be careful. Surveys can […]

Do you ever feel like you need to take a break from your blog but you feel like you’ve created a monster that just needs to keep being fed and fear that stepping away from the blog could mark the beginning of the end for it? If so – you’re not alone. We all need […]

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance […]

Reading Time: 2 minutes What would you do with 21% more sales this month? I bet you’d walk into your next meeting with your boss with an extra spring in your step, right? Well, when you implement a strategic marketing optimization program, results like this are not only possible, they are probable. In this new […]

Successful marketers aren’t born overnight. It takes grit, determination and hard work to navigate your way from noob to expert. Additionally, the experiences that you have and the lessons you learn outside of the marketing field can impact how you look at and approach your marketing. A shining example of someone that has built a […]

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]

 To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… […]

Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If you think about the sheer size and scope of Facebook, it’s mind-boggling. And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media […]

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it? All that time and […]