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The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy […]

You can now message with your customers directly via your Google local panel in mobile search. The post Google begins rolling out messaging feature within Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money […]

 In an effort to seemingly combine a couple of the top tech trends of the year, Facebook will soon be allowing users of its Oculus Rift virtual reality system to live stream themselves inside VR. Read More Build your free WordPress website with Host2.us free hosting today!

Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase. Find a keyword phrase that receives a considerable number of searches with minimal competition. Stuff […]

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. […]

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re never bored. But it’s a tough gig, too. As competition stiffens and we spread our time and resources across more and more platforms, it’s harder to get our message seen, and we […]

Amazon’s 30 hour sale has ended, and while the online retailer doesn’t release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results. By noon yesterday, third-party sellers sold 50% more items than in the same time frame […]

 Twitter has announced that it’s hired a new CFO. Ned Segal is joining the company from Intuit, where he was senior vice president of finance. He also has investment banking experience, having spent 16 years at Goldman Sachs. This could come in handy if Twitter decides to sell themselves. (Just saying!) Read More Build your […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dash, AMP for SEO & duplicate ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]