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When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that […]

Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip a switch and get mass […]

You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder.     I’d also wager that PPC […]

 Human: Oh sweet bot, tell us a story! A nice story! About a very wise human who worked his whole life to save everybody in the world from having to spend time manually tagging their friends in digital photos — and made a magic machine that did it for them instead! Read More Build your […]

Regulators and courts seek to assert authority over global search results rather than limit decisions to their own countries. The post Google fighting local battles over global control of its index in Canada, France appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer […]

CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? When are they allowed to relax their concern for the customer’s experience? Is there a point at which they quietly hand off responsibility for brand protection […]

Reading Time: 15 minutes One lazy Sunday evening, I decided to order Thai delivery for dinner. It was a Green-Curry-and-Crispy-Wonton kind of night. A quick google search from my iPhone turned up an ad for a food delivery app. In that moment, I wanted to order food fast, without having to dial a phone number […]

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]