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Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these […]

This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes. To take your efforts to the next level, retailers should focus on tailoring experiences for each subscriber. You’ll want to use best practices and next practices to break through the clutter, and […]

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts appear alongside your business listing in search results and can be used to promote special events and offers, particular content and products, and encourage people to sign up to your newsletter. Google Posts offers B2B companies a […]

 Snap has an awful Q2 earnings report… but at least its dancing AR hot dog was viewed 1.5 billion times. To prove their confidence, co-founders Evan Spiegel and Bobby Murphy have agreed not to sell any shares this year, and the company will withhold shares they’re owed to pay for any necessary taxes. Of course, […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdSense exploit, Google local links and UK boots fake Google company appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

 Snap’s cool factor is wearing off. It needs new ways to entertain teens and score ad dollars. That means challenging some of its deepest-held philosophies about who Snapchat is for and how it works. From changing its feed to seducing influencers to fighting Facebook, here’s what we think Snap needs to do. Read More Build […]

Opening keynote at this year’s ProBlogger Evolve event. Photo credit Grace Henley Photography. ProBlogger training events have been something I’ve been running for bloggers here in Australia (and the region) since 2010. They started that first year with a hastily arranged event (in just a few weeks) for 120 bloggers who crammed themselves into a […]

As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to […]

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in May 2015 but is as relevant as ever. Dig in! If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the […]

 Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps. Read […]