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It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]

As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. Fortunately for us, there are a plethora of ways to gain this knowledge. One of the most effective (and my personal favorite) ways to keep learning is to attend industry conferences. Not only do these events […]

Is There a Right Way to Brand Your Blog? I’m just back from our Aussie Problogger training events where we ran masterminds with around 40 bloggers per city. In those days speakers spent time with small groups of attendees in round table discussions where attendees could ask us any question they liked. One of the […]

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement. Your story has to be slightly different for each channel due to the fact that people […]

 Snap, the Snapchat parent, has had a very difficult ride in the stock market since debuting in March. After pricing its IPO at $17 and then reaching highs of $27, the company has fallen to less than half that. After losing 14 percent of its value in a single day’s trading, Snap closed Friday at […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP data, agency relationships & hip hop Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Join me August 15 live for this exclusive webinar. The post Is your marketing organization ready for martech? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

 SoundCloud has just closed the necessary funding round to keep the struggling music service afloat. CEO Alex Ljung will step aside though remain chairman as former Vimeo CEO Kerry Trainor replaces him. Mike Weissman will become COO as SoundCloud co-founder and CTO Eric Wahlforss stays as chief product officer. Read More Build your free WordPress […]

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and credibility have become the name […]