Category Archives:
Social Media - Host2.us - Page 48

 Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer. Read More Build your free WordPress website with Host2.us free hosting today!

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of […]

 Journalists wanting a neat way to back up and showcase their writing should take a look at Authory: a new service that promises to save your work from tumbling into a digital abyss — i.e. being buried 10,000 leagues down, folded under the ceaseless deluge of new data, where few eyeballs stray. Read More Build […]

Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over […]

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!] Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work […]

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day. But over the years, there’s been […]

 Last week Facebook solicited help with what it dubbed “hard questions” — including how it should tackle the spread of terrorism propaganda on its platform. Yesterday Google followed suit with its own public pronouncement, via an op-ed in the FT newspaper, explaining how it’s ramping up measures to tackle extremist content. Read More Build your free […]

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels. Most often, the road to success is long […]