7 Examples of Brands Mastering Twitter for Social Customer Care

7 Examples of Brands Mastering Twitter for Social Customer Care

These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of major change is in the […]

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5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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