12 Industry-Specific Opportunities for Boosting Social Media Engagement

12 Industry-Specific Opportunities for Boosting Social Media Engagement

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand […]

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What All Marketers Can Learn from Fast Food Giants Crushing Twitter

What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

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Twitter officially expands its character count to 280 starting today

Twitter officially expands its character count to 280 starting today

 Twitter’s expansion to 280 characters is rolling out publicly today to all users in supported languages, including English. The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out […]

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Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

 Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology Investment Group, with participation from Bankinter VC, Caixa Capital Risc and ICF. Read More Build your free WordPress website with Host2.us free hosting today!

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Antisocial media?

Antisocial media?

 As Facebook finds itself publicly on the hook for enabling Russian agents to spread divisive propaganda via its platform, be it in the form of fake news, ‘dark ads’, issue pushing Facebook pages, and even political rallies organized using its Event tools, there’s another side to the story of how tech tools are impacting the democratic process […]

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