Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

How can B2B marketers rev up their social media engines using Twitter’s new long-form content publishing features? Twitter Write is the social platform’s forthcoming tool for composing and sharing written content that runs well beyond Twitter’s traditional 280-character limit, initially offering up to 2,500 words — plenty of blank digital paper for B2B marketers and […]

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Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with? Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to do a much better job of indicating and crediting the various influencers and creators involved in the creation […]

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Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok

Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.  The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get […]

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