By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now The post Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now appeared first on WiderFunnel Conversion Optimization. Build your […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

 Over the holiday weekend, The New York Times found that one of its Twitter accounts had been locked. @nytimesworld was frozen for a full 24 hours over an innocuous tweet about a story in which Canadian Prime Minister Justin Trudeau apologized for the country’s treatment of indigenous school children. Twitter restored the account Sunday afternoon, […]

Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of […]

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one […]

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave […]

Using the SMART Approach to Set Your Blogging Goals for 2018   It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. Goal setting is really important in any venture. Without goals, your actions tend to be aimless and random. By setting something specific […]

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on […]

 The weight of problems being demonstrably attached to heavily used tech services has acquired such a gravitational and political pull that it’s becoming harder and harder for these businesses to sidestep wider societal responsibilities. Read More Build your free WordPress website with Host2.us free hosting today!