Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be […]

 Say “goodbye” (in the AOL voice, if possible) to Aol Instant Messenger. Back in October, Oath (the combined entity of Yahoo and Aol) announced that it would shutter AIM on December 15. Yes, today is the day. All good things come to an end. On Dec 15, we'll bid farewell to AIM. Thank you to […]

How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your […]

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules. The post FCC repeals net neutrality by party line vote appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day. And eMarketer expanded that report to include tablets and found the total time spent by mobile users is 4 hours, 5 minutes per day. Mobile now accounts for 65% of total digital […]

 In the midst of an reputational makeover, Taylor Swift is debuting a brand new app called The Swift Life. The app is a dedicated social network for Swift’s fans, letting them communicate with each other as well as get exclusive pictures, video, news and more direct from T-Swift herself. And they can communicate with Swift, […]

Here are the notes from the Chris Brogan Media broadcast for 12/14/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. […]

This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content […]

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related […]