Instagram has been beefing up its Direct Messaging feature as it toys with the idea of spinning out messaging into its own, separate app. Among its more recent tweaks: the added option for photo and video message replays, and enhancements like support for web links and different photo orientations. Today, it’s rolling out another change […]

 Less than a year after joining Snapchat, social media nostalgia app Timehop’s founder Jonathan Wegener is departing the company. He tells TechCrunch he wants to build his own thing again, but the fact that the No. 1 teen social network isn’t exciting enough to stay at is telling. Read More Build your free WordPress website […]

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s […]

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently […]

From 5 to Over 1,000,000 Monthly Readers – A Finance Blogger Shares His Story Once again I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. In today’s episode you’ll hear the story of Robert Farrington, a finance blogger. After a couple of fairly […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithmic update, SEO reviews & mobile apps appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

 Twitter is rolling out an update to its platform security that will allow users to employ third-part authentication apps to receive a two-factor login authentication for their Twitter account. Twitter has offered two-factor for a long while now, but it’s used the less secure SMS-based verification method excessively until now. The third-party app support means […]

We’re rounding the home stretch and heading toward the holiday shopping finish line. The results from Thanksgiving and Cyber Weeks are in for 2017 and eCommerce retailers and marketers should be thrilled. Online sales in the U.S. reached a record-breaking $6.59 billion on Cyber Monday alone, according to Adobe Analytics; this, along with a 16.9% […]

Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors. Implementing scarcity tactics […]

Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers to click on your ads and carry out a particular action, such as a product purchase. It is estimated that the average conversion rate for […]