Facebook’s former VP of ads has weighed in on the ongoing disaster involving his company’s apparent negligence in allowing data on as many as 50 million users to be used for nefarious purposes by Cambridge Analytica. In a post on (what else) Facebook, Andrew “Boz” Bosworth gave variations on the line we’ve come to expect […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need a great product. Yes, you […]

If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze […]

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertising and it’s easy to see […]

How to Develop an Engaged Blog Audience In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business. Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads […]

Facebook has naively put its faith in humanity and repeatedly been abused, exploited, and proven either negligent or complicit. The company routinely ignores or downplays the worst-case scenarios, idealistically building products without the necessary safeguards, and then drags its feet to admit the extent of the problems. This approach, willful or not, has led to […]

Google recruited Irish artist Ross Stewart to create the image depicting a scenic Ireland landscape with a stonemason arranging rocks. The post St. Patrick’s Day Google doodle includes hidden word written in ancient Irish ogham alphabet appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

Drama is heating up between the dating apps. Tinder, which is owned by Match Group, is suing rival Bumble, alleging patent infringement and misuse of intellectual property. The suit alleges that Bumble “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise.” The lawsuit also accuses Tinder-turned-Bumble employees Chris Gulczynski and Sarah Mick of copying elements of the design. […]

Botnets are fascinating to me. Who creates them? What are they for? And why doesn’t someone delete them? The answers are probably less interesting than I hope, but in the meantime I like to cheer when large populations of bots are exposed. That’s what security outfit F-Secure’s Andy Patel did this week after having his […]