Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media—means you have to get […]

You know what tech startups hate? Complicated legal compliance. The problem is, Facebook isn’t a startup any more, but its competitors are. There have been plenty of calls from congress and critics to regulate Facebook following the election interference scandal and now the Cambridge Analytica debacle. The government could require extensive ads transparency reporting or […]

Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle. This series gives readers a peek into how marketers inside Oracle are applying our own products (“drinking our own champagne” as some might say) to drive […]

Facebook CEO Mark Zuckerberg has been rather scarce lately, despite a host of woes besetting his company — but Wednesday he emerged from his cocoon to offer a limp apology, admit they had no control over data like that used by Cambridge Analytica, and that he “will happily” testify before Congress if he’s the right […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. The post The power of podcasting: How to boost your reputation and search engine rankings appeared first on Search… Please visit Search Engine […]

Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake […]