Keywords, content and links. This is the currency of the Search Engine Optimization world and the rules for spending that currency seem to be in a constant state of flux. At TopRank Marketing, we take a conservative approach to attracting links through purely organic means. Our focus is on creating content that’s actually worth being […]

Ever wonder why your product image doesn’t show up when you do a Google search for your product? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? What about conversions? Are your web conversions suffering because you haven’t optimized your images? Images that aren’t optimized […]

Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do. Many advertisers consider bidding on competitor terms an easy win, especially if they are unmarked and the truth is, it can be. It is after all your most valuable search engine traffic, […]

Chrome uses past Google searches to show a set of search suggestions about what you might be researching. The post Chrome tests showing themed search suggestions based on Google search history appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good […]

Twitter has now followed Apple’s lead in changing its pistol emoji to a harmless, bright green water gun. And in doing so, the company that has struggled to handle the abuse, hate speech and harassment taking place across its platform, has removed one of the means for online abusers to troll their victims. The change […]

This session on influencer marketing and SEO is the first up for me on day one of Pubcon Florida, which has grown from a one day to a two day event. It’s easy to see why: The speaker line up is chock full of current smart search marketing advice from a great collection of expert […]

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Luckily for ModernCX attendees, the conference is taking place inside the expansive McCormick Place event center, so no down-jackets necessary. Day One of the conference […]

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We […]

Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range of disparate tools and systems to discover these insights. This wastes […]