Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand […]

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture […]

If you’ve been blogging for a year or more, you might feel like you’re running out of ideas. There are plenty of great posts in your archive, but you’ve covered so many good topics already. Where can you go from here? Well, one place to go is… backwards. Instead of struggling to come up with […]

Mark Zuckerberg today begins his second day of testimony. The Facebook CEO spent more than five hours yesterday answering the questions of U.S. Senators, and will now testify before the House Energy and Commerce Committee. As was the case with the Senate, we expect to hear plenty about the Cambridge Analytica scandal and Russian election […]

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video . . […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability […]

**Click here to check out Sherlock – our recently released product on Product Hunt now** User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This […]

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data (which has been around for 10 years already) and transforms it into a tangible, meaningful […]