The ecommerce industry has become a very competitive space over the last several years. In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend. In fact, 67% of Millennials would rather shop online as […]

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer's expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the […]

Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing individual posts. But it’s often easier to come […]

It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scales across the organization, and provides […]

Russia blocking access to Telegram after the messaging app refused to give it access to encrypted messages has picked up an unintended casualty: we’re now up to over 15 million IP addresses from Amazon and Google getting shut down by the regulators in the process, taking various other (non-Telegram) services down with it. Telegram’s CEO Pavel […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed our Oracle Commerce customers to participate in the Markie Awards submissions and celebrate the successes of their […]

While Web Development and QA skills are a priority for every organization surveyed, organizations at the “Scaling” maturity level are…Read blog postabout:6 key insights from the “State of Experimentation Maturity 2018” research report The post 6 key insights from the “State of Experimentation Maturity 2018” research report appeared first on WiderFunnel Conversion Optimization. Build your […]

Brittney Kaiser, a former employee for Cambridge Analytica — who left the company in January and is today giving evidence in front of a UK parliament committee that’s investigating online misinformation — has suggested that data on far more Facebook users may have found its way into the consultancy’s hands than the up to 87M […]