As Twitter develops an ever-closer hold on how it manages services around its real-time news and social networking service, a pioneer in Twitter analytics is calling it quits. Favstar, an early leader in developing a way to track and review how your and other people’s Tweets were getting liked and retweeted by others on the […]

We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving our understanding of the most prevalent […]

Starting a Blog on a Topic Where You’re Not an Expert Can you start a new blog when you’re not an expert on the topic you’ll be writing about? Of course you can. You can blog about any topic you like. But should you blog about a topic you don’t have any expertise in? I think […]

Every year thousands of bloggers buy The Genius Blogger’s Toolkit because the value is just that good. And the 2017 Toolkit was no exception, with 91 blogging resources valued over $5,800 – for a limited time offer of just $97. For two days only, the offer is back on the table! Grab the whole toolkit […]

Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it than that. […]

Snap screwed it all up jumbling messages and Stories, banishing creators to Discover and wrecking auto-advance. Prideful of his gut instincts, Snap CEO Evan Spiegel refused to listen to the awful user reviews and declining usage. Now a YouGov study shows a 73 percent drop in user sentiment toward Snapchat, the app’s user count shrank […]

This article part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Segmentation Must Be Connected to the Data and Technology Stack. Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want and to be provided […]

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg Instagram quietly launches payments for commerce […]

Remember Klout? The controversial influencer market service that purportedly let social media influencers get free stuff is finally closing its doors this month. Perhaps, like me, you’re surprised that Klout is still running in 2018, but time is nearly up. The closure will happen May 25 — you have until then to see what topics you’re […]

Democrats from the House Intelligence Committee have released thousands of ads that were run on Facebook by the Russia-based Internet Research Agency. The Democrats said they’ve released a total of 3,519 ads today from 2015, 2016 and 2017. This doesn’t include 80,000 pieces of organic content shared on Facebook by the IRA, which the Democrats […]