In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and video games: the interactivity, the trial-and-error learnings, the camradery. But, while many marketers have their own personal “cheat codes” that help them gain an edge, there are no true hacks in content. Certain […]

The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also […]

There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the type of engagement model they’ll deploy for their various segments. The debate typically argues the merits and demerits of a high touch strategy versus low touch. The answer always boils […]

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was […]

Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site. The post Mobile is taking over the customer journey appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Instagram’s latest assault on Snapchat, FaceTime and Houseparty launches today. TechCrunch scooped back in March that Instagram would launch video calling, and the feature was officially announced at F8 in May. Now it’s actually rolling out to everyone on iOS and Android, allowing up to four friends to group video call together through Instagram Direct. With […]

“Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. Other channels and buzzy topics tend to grab the headlines. The industry press seems to annually predict the death of email. Yet, email persists as the work […]

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉 And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am […]

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Acquiring new customers for your business is a lot more challenging and costs up to five times more than it does to retain one. Comparatively, if you focus on your existing customer base, who already KNOW your brand, you will encourage repeat purchases. It is a known fact that repeat customers spend 60 percent more […]