If you’re a UX designer you won’t need this article to tell you about dark pattern design. But perhaps you chose to tap here out of a desire to reaffirm what you already know — to feel good about your professional expertise. Or was it that your conscience pricked you? Go on, you can be […]

A special Google logo for an instrumental personality, mathematician and thinker in the future of computers on his 372nd birthday. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Benchmark partner Mitch Lasky, who has served on Snap’s board of directors since December 2012, is not expected to stand for re-election to Snap’s board of directors and will thus be stepping down, according to a report by The Information. Early investors stepping down from the board of directors — or at least not seeking re-election […]

This week, Tinder responded to a letter from Oregon Senator Ron Wyden calling for the company to seal up security loopholes in its app that could lead to blackmail and other privacy incursions. In a letter to Sen. Wyden, Match Group General Counsel Jared Sine describes recent changes to the app, noting that as of […]

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. The post Is YouTube serving up more pre-roll & mid-roll video ads? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

We recently published median conversion rates for 25 ecommerce product categories in MarketingSherpa (MarketingExperiments’ sister publication). That answers the first question most marketers have — how are my conversion rates compared to my competitors? But the quick second question should be — how do I improve my conversion rates? To tackle that topic, we look […]

Live Webinar: Thursday, July 19, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What […]

Content marketing has become a vital component of online marketing, and there are several things to consider while producing content: What is the conversion-goal related to the particular piece of content? Who is your target audience? What type of topic will push readers to your call-to-action? What content format will be well received? Should you […]