As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs. The question becomes less about “Should we segment?” to more about “How should we segment?” or the even more critical “What will we do with those segments?” Segmentation, in its simplest form, […]

It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. Recent events have […]

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So, what do you think it […]

According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful…Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch The post Website quality assurance: How to make certain your experiments don’t fail before they launch appeared first on WiderFunnel […]

How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font can be tough. […]

By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge. Broadly speaking, AI is an advanced software engine that ingests customer and other data to sense, analyze, reason, […]

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, […]

Most of us at some point in our lives have experienced that creeping, irrational fear of failure, of being an imposter in our chosen profession or deemed “a Loser” for not getting something right the first time. This can often happen to us marketers who work in A/B testing and conversion optimization. We are constantly […]

I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll […]

The conventional wisdom in today’s digital marketing circles is that the cold call is outdated as a method of finding new customers. Consider for a moment that tens of millions of people have signed up for “Do Not Call” lists. People don’t even want to talk on their smartphones – they’d much rather send text […]