Author Archives: host2admin

Openbook is the latest dream of a digital life beyond Facebook

Openbook is the latest dream of a digital life beyond Facebook

As tech’s social giants wrestle with antisocial demons that appear to be both an emergent property of their platform power, and a consequence of specific leadership and values failures (evident as they publicly fail to enforce even the standards they claim to have), there are still people dreaming of a better way. Of social networking beyond outrage-fuelled […]

Read More »
Facebook is the recruiting tool of choice for far-right group the Proud Boys

Facebook is the recruiting tool of choice for far-right group the Proud Boys

Twitter may have suspended the Proud Boys and their controversial leader Gavin McInnes, but it was never their platform of choice. The Proud Boys, a self described “Western chauvinist” organization that often flirts with more hard-line groups of the far right, runs an elaborate network of recruiting pages on Facebook to attract and initiate members. […]

Read More »
How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility. […]

Read More »
A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does […]

Read More »
Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter […]

Read More »