In the mid 2000s, the emergence of online video transformed how marketers reached their target audience. In a time where both video production technology and video streaming technology were rapidly evolving, corporations and their CMOs had to quickly adapt their understanding and approach to video marketing. Gone are the days of creating one big television […]

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions. Readers of our blog know we have […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger. It’s a problem every new blogger faces, and it can seem insurmountable. How do you build an audience when no-one knows who you are? There’s plenty of good advice out there (so much that it might seem a […]

I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls […]

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms, social media’s midlife crisis, growing consumer distrust in brand messaging—marketers are constantly challenged to adapt and scale their strategies to simply bolster visibility, nevermind reach objectives and prove ROI. Emerging from the noisy marketing mix is a promising strategic marketing star […]

In Facebook’s latest high–profile departure, corporate communications lead Rachel Whetstone will leave for a top PR role at Netflix. Whetstone joined Facebook about a year ago after leaving a similar position running communications at Uber during some of the company’s most fraught days. Prior to Uber, Whetstone worked for Google as its SVP of communications […]

It becomes the second business owner identity attribute, following ‘women-led’ in March. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your competition to remain […]