1. Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive?  Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere. Savvy marketers are championing rich data as the foundation to executing personalization at scale. Personalizing the customer […]

This week Facebook has launched a major new product play, slotting an algorithmic dating service inside its walled garden as if that’s perfectly normal behavior for an ageing social network. Insert your [dad dancing GIF of choice] right here. Facebook getting into dating looks very much like a mid-life crisis — as a veteran social […]

Instagram tells me Regramming, or the ability to instantly repost someone else’s feed post to your followers like a retweet, is “not happening”, not being built, and not being tested. And that’s good news for all Instagrammers. The denial comes after it initially issued a “no comment” to The Verge’s Casey Newton, who published that […]

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of businesses in the United […]

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience.  You need to know which channels mean the most to your specific audience. Plus, it's important to determine how to leverage […]

The Power of Micro-Influencers [Infographic] A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs Twitter will soon let you switch between chronological and ranked feeds Twitter announced that it will change how its feed works, with a forthcoming update allowing users […]

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this… Please visit Marketing Land for the full article. Build […]