Author Archives: host2admin

The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in…Read blog postabout:The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 The post The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 appeared first […]

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Enterprise B2B Influencer Marketing Interview: Luciana Moran, Dun & Bradstreet

Enterprise B2B Influencer Marketing Interview: Luciana Moran, Dun & Bradstreet

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital, Content & Creative at Dun […]

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Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers

Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction […]

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