The post How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers.  Trust in marketing is on a decline – between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t trust marketers at all. Trust is the […]

Twitter is trying out a small new change to Moments that would provide contextual information within its curated stories. Spotted by Twitter user @kwatt and confirmed by a number of Twitter product team members, the little snippets appear sandwiched between tweets in a Moment. Annotations adding context https://t.co/ks6TUw8uYF — Gasca (@gasca) October 18, 2018 https://platform.twitter.com/widgets.js […]

The post Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer? Often, it is determined in a conference room with a rigorous debate amongst leaders and experts. But experts do not have the answers to this question — […]

Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning. […]

There exists probably no more despised phrase in the Customer Success lexicon than “one throat to choke”. Ironically, it’s often used in a positive, inspirational way, as in, “This is critical. You’re our best and we need to prevent that customer from defecting. We’re going to give them one throat to choke. You.” As if […]