Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. […]

  The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience […]

After conjuring all the budget, talent, and creativity you can muster, the moment you release your content marketing campaign into the digital wild is devilishly satisfying. All your hard work comes alive right before your very eyes, and that’s certainly cause for celebration. via GIPHY But after the campaign lives its best life, what will […]

Facebook is moving to ban the Proud Boys, a far-right men’s organization with ties to white supremacist groups. Business Insider first reported the decision. Facebook confirmed the decision to ban the Proud Boys from Facebook and Instagram to TechCrunch, indicating that the group (and presumably its leader Gavin McInnes) now meet the company’s definition of […]

Get a better understanding of the types of visitors campaigns are driving in-store. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and…Read blog postabout:How data visualizations enhance Executive decision making The post How data visualizations enhance Executive decision making appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with Host2.us free hosting today!

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am […]

A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whether it’s my team at TopRank […]

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category and using this to update meta descriptions. Sharing […]

How have Amazon’s changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!