Author Archives: host2admin

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from […]

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Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more

Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily… Please visit Marketing Land for the […]

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Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so […]

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Quick Ways to Make Your Google Ads Stand Out from the Competition

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after […]

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