Stop optimizing for Domain Authority; it has no impact on Google rankings. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword […]

The 2019 edition of a popular annual survey shows usage of social media by Americans is stalling while ownership of smart speakers and tablets has soared over the last year, as has consumer engagement with podcasts. The results are promising for Amazon and Spotify in particular. Earlier today, Edison Research and Triton Digital presented their […]

The “Everything is Timing” tool gives an aggregate view of when people on Twitter are watching video. The post Twitter’s new tool gives video creators insights to boost engagement appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

On feed-based “broader social networks, where people can accumulate friends or followers until the services feel more public . . . it feels more like a town square than a more intimate space like a living room” Facebook CEO Mark Zuckerberg explained in a blog post today. With messaging, groups, and ephemeral stories as the […]

Do you know how slow your site loads? Website speed needs to be a top priority for all websites in 2019. Why? Just a one-second delay in loading time results in: 16% decrease in customer satisfaction 11% fewer page views 7% loss in conversions Amazon says that one second of load lag time would cost […]

Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Expressing value is the core of marketing. But you shouldn’t express the same value messages at every point of the customer journey or to every customer. Different people need to understand different elements of your product or service’s value at different points. Complex, I know. But let’s try to have a little fun with it. […]

You enter a dim and shadowy room. Sitting before you is a wizened fortune teller, staring deeply into the mysterious glowing orb before her. As her hands hover over the crystal ball, she notices your skeptical frown. So, in order to validate her mystical powers, the stranger begins reciting facts about you: your name, where […]

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on B2B emails, the ever-changing field of marketing, and how it all comes together.” The first time […]