Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are. You’ve got the right keywords, your Ad Groups are on point, and your […]

Through integrations with WW’s software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more. The post WW employs Alexa, Google Home to help customers stick with their diet plans appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your […]

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. Email marketing’s return on investment remains stellar, returning $38 for every dollar invested it, […]

James Williams may not be a household name yet in most tech circles, but he will be. For this second in what will be a regular series of conversations exploring the ethics of the technology industry, I was delighted to be able to turn to one of our current generation’s most important young philosophers of […]

Your website is at risk. I’m not saying this to try and scare you, but that’s the reality of the world we live in. More than 50,000 websites get hacked each day. You can’t have the “it won’t happen to me” mentality. I encounter businesses all the time who feel this way. They think hackers […]

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication of the practice. There are […]

The upstart search engine’s visibility has been growing. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on data, the ever-changing field of marketing, and how it all comes together.” Analytics has become a […]