Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need […]
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Taylor Lorenz was in high demand this week. As a prolific journalist at The Atlantic and about-to-be member of Harvard’s prestigious Nieman Fellowship for journalism, that’s perhaps not surprising. Nor was this the first time she’s had a bit of a moment: Lorenz has already served as an in-house expert on social media and the […]
Read More »Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify. The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World […]
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Apparently, people don’t like being kept in the dark. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from our habitual behavior. As digital marketers, […]
Read More »Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. The post Cognitive biases: How to get people to prefer your business appeared first on Marketing Land. Please visit Marketing Land for the full article. Build […]
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Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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Further details have emerged about when and how much Facebook knew about data-scraping by the disgraced and now defunct Cambridge Analytica political data firm. Last year a major privacy scandal hit Facebook after it emerged CA had paid GSR, a developer with access to Facebook’s platform, to extract personal data on as many as 87 […]
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