Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions. “Minneapolis movie showtimes.” “Um… come again?” “Showtimes Captain Marvel 55441.” “Are you –” “Movie showtimes cheapest theater arcade games. I’m feeling lucky.” “Sir, this is a Wendy’s.” It’s only […]

It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. The idea was that the latter would contribute to the former by allowing a business to gain a better understanding of their best customers’ buying habits and preferences in […]

It’s been a busy day for Facebook exec op-eds. Earlier this morning, Sheryl Sandberg broke the site’s silence around the Christchurch massacre, and now Mark Zuckerberg is calling on governments and other bodies to increase regulation around the sorts of data Facebook traffics in. He’s hoping to get out in front of heavy-handed regulation and […]

Better enunciate, your Google Podcasts visibility may depend on it. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress […]

Create personas for each buyer tier and build content for them, but don’t forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Make note, the change takes effect May 1. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!