Lookout Amazon Web Services. Google Cloud for Retail’s analytics and AI solutions include real-time inventory management, visual search, personalized recommendations and more. The post Google Cloud goes after commerce market with Cloud for Retail solutions appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this. From time to time, everyone has “swum upstream” and bought an item from a brand’s direct-to-consumer (DTC) […]

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B […]

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently […]

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on not forgetting the most important part of any marketing endeavor: forging that integral human connection.” Marketers […]

In case you’re worried by this title, no, web design is not going anywhere. However, the way that we approach web design is radically changing, and if we as marketers do not change with it, we will be left with poorly converting websites that do not serve the customer or your business. In order to […]

Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey: The post CMOs spent 29 percent of 2018 marketing budget on marketing technology appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization that I have released on Quick Sprout? Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization. What you may not know is that although I was the […]

Some jobs are easy to define and prepare for: Want to be an engineer? Go to school and get an engineering degree. Want to code for Google? Go to school and study computer science. What do you do when you want to be a content marketer? Go to school and study content marketing? Hmm…there doesn’t seem […]

Jumbo could be a nightmare for the tech giants, but a savior for the victims of their shady privacy practices. Jumbo saves you hours as well as embarrassment by automatically adjusting 30 Facebook privacy settings to give you more protection, and by deleting your old tweets after saving them to your phone. It can even […]