When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject. On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’s primary focal area is word […]

The problem is tied to the Google Ads reporting bug identified on May 2. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

There’s a new teen app sensation. Anonymous question-asking app YOLO has rocketed to the #1 US app position just a week after launching thanks to Snapchat. Built on top of the Snap Kit platform, YOLO uses Snapchat for login and Bitmoji profile pics to let you add an “ask me anything” sticker to your Snapchat […]

A new ‘while in use’ location setting comes to Android, which will have ripple effects on advertising. The post As part of broader privacy push, Google gives users more control over location data appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

This article was originally published in the MarketingExperiments newsletter. When creating an ad, it’s important to remember you are not trying to sell the product, you are just trying to get a click. So if you’re trying to sell a click, you only need to tell enough in the ad to spark the right kind of […]

Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks […]

Over 1/4th of the entire population of the United States listens to podcasts at least monthly. That’s over 81 million people. What’s more, the most avid listeners log six and a half hours a week of listening time. Eighty percent finish every episode in its entirety. There’s enormous potential here for engaging an audience. Think […]

As an agency owner, growing your revenue per account has a significant impact on your bottom line. The challenge is doing this while also producing considerable ROI upgrades for your clients. You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do […]

Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent. Nearly a fifth see revenue growth of 30 percent or […]

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!