T-minus two weeks! Will we see you in Seattle? Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social media post to a chat […]

A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. This means looking at what worked before, what didn’t, and the lessons you […]

Snap has another appointment in the apt saga of its ephemeral CFOs. Four months after losing its CFO Tim Stone following a reported “personality clash” between Stone and CEO Evan Spiegel, Snap has promoted its VP of Finance Derek Andersen to the role, the company said Monday. Andersen is the company’s third CFO since March […]

I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If you’ve been reading my blogs for a while now, you know that everything I produce is […]

The product detail page optimization testing tool is free for Amazon sellers. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts. One important intersection straddles both content marketing and social media. Two seemingly disparate areas, these efforts […]