The modern business world is all about conveying a lot of information digitally for those times when you can’t be face to face with your customer. It is the perfect opportunity for a massive company to bring a down-to-earth personable set of interactions to people who they hope to serve, and it’s a chance to […]

By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Starbucks plans to double its store count in China to 5,000 in 2021 and Luckin, a one-year-old coffee startup, is matching up by aiming to reach 4,500 by the end of this year. Luckin’s upsized $651 million flotation has brought American investors’ attention to this potential Starbucks rival in China, where the Seattle giant controlled […]

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In […]

The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku’s streaming platform. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post Digital Marketing News: YouTube’s Longer Ads, Facebook’s Clear History Ad Impact, Google’s SEO Factors, & Landing Page Habit Study appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Here are three ways marketers can move into new markets while staying true to their core audience. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!