Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if […]

Shazam, the Apple-owned app that helps users identify songs playing around them, can now recognize songs you’re listening to through your headphones when using an Android phone or tablet. Acquired by Apple for $400 million last year, the company introduced a feature called ‘Pop-Up Shazam’ to its Android app this week that, when enabled, works […]

The other day, I went with my Jacqueline and her mother to the 2019 Boston Pride Parade. We marched on behalf of the Upham’s Corner Health Center, who delivers community health care services in Boston. I marched because my son, Vince, is trans and gay(the parade marked his 17th birthday), and because I feel that […]

Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

B2B marketers are a special breed: We’re relentlessly self-improving. We look to our industry peers and thought leaders for wisdom. We scour data for opportunities and insight. We keep tabs on rising trends and emerging tools. We tirelessly strive to adapt our strategies to the evolving needs of our customers and prospects. Without a doubt, […]

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of […]

In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling online in the first place, right? To make money. But there are tons of different options for […]

This session is a precursor to Flint McGlaughlin’s keynote at A/B Testing Summit coming up June 12, 12 pm EDT. Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them. So we have to make sure that […]

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook plans June 18 cryptocurrency debut. Here’s what we know Facebook is finally ready to reveal details about its cryptocurrency, codenamed […]