SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As Facebook explores ways to generate revenue from WhatsApp, the company is now turning to a startup that already has a lead. The social juggernaut said today it has invested in social-commerce startup Meesho in what is the first time the firm takes equity in an Indian startup. Neither Facebook nor Meesho, which prior to […]

B2B demand gen used to be easier than B2C. Because, let’s face it, so much B2B marketing was deadly boring. A cool concept, a little creative design, or a dash of humor were like water in the desert. Now, though, it’s the norm for B2B marketing to be every bit as visually and emotionally compelling […]

Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Facebook obtained personal and sensitive device data on about 187,000 users of its now-defunct Research app, which Apple banned earlier this year after the app violated its rules. The social media giant said in a letter to Sen. Richard Blumenthal’s office — which TechCrunch obtained — that it collected data on 31,000 users in the […]

If you want to show in Google’s featured snippets, be sure you’re clear on the content policies for them. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Facebook today is expanding its set of features focused on blood donations. The company since 2017 has been working with blood donation centers worldwide that have been able to use the platform to reach potential donors and then reach out to them in times of need. Now, Facebook is bringing its Blood Donations feature to […]

What does a gaming company do after raising $1.25 billion? Acquisitions seem like a pretty good place to start. Epic Games — of Unreal Engine and the ridiculously successful Fortnite phenomenon — has just picked up Houseparty. The social video app announced the news via blog post this morning. The deal seems like a natural […]

Daily social media usage increased by just 1% year-over-year, according to the annual report. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!