Author Archives: host2admin

It Takes More than Just Conversion to Understand Customers

It Takes More than Just Conversion to Understand Customers

When building a successful digital presence, every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action. Given these two questions, it’s very easy for marketers to fall into this trap:  treating conversion rates as the cornerstone […]

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