Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy, then you are more likely to optimize your results with your target audience. […]

If you’re starting to build your first website, WordPress is inevitably a name that you’ve come across. I’d recommend it to nearly anyone who has any type of website. But before I get into the reasons why WordPress is so great, I want to clear up any misconceptions about the platform. What exactly is what […]

Instagram this morning announced several changes to its moderation policy, the most significant of which is that it will now warn users if their account could become disabled before that actually takes place. This change goes to address a longstanding issue where users would launch Instagram only to find that their account had been shut […]

Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA's 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. Account-based marketing, in a nutshell Account-based marketing means […]

Prepare your best * unsurprised face *: Facebook is being accused of contradicting itself in separate testimonies made on both sides of the Atlantic. The chair of a U.K. parliamentary committee that spent the lion’s share of last year investigating online disinformation, going on to grill multiple Facebook execs as part of an enquiry that […]

Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re… Continue Reading The post How to Gain Audience Trust by … Actually Being Trustworthy appeared first on Copyblogger. Build your free WordPress website with Host2.us free hosting today!

The post The Ultimate Guide To Creating Evergreen Content For Your Blog appeared first on ProBlogger. This post is based on episode 136 of the ProBlogger podcast. Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?” My answer then is […]

The high-pressure marketing budget and strategy planning season seems to kick-off earlier each year. It’s as if your boss is asking you to magically construct the perfect strategic and tactical mix at the right budget for 2020, without having enough of 2019 under your belt to predict the best approach. After all, you don’t know […]

Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Would the internet be a better place if we all paid a little less attention to fake internet points? Instagram is still trying to figure it out. Just a few months back, Instagram started testing a design tweak that would no longer show the total number of “likes” other users’ posts had received. You could […]