The marketing funnel as we know it is gone. Or at least it needs to be, if we as marketers want to move toward a truly customer-centric operation.  In this new installment of our Trust Factors series, we’ll review the conventional models for customer acquisition and explain why they’re going out of style. Then, we’ll […]

New campaigns will be added into video partners automatically. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

In the market for a marketing conference that’s totally immersive and genuinely actionable?  The sixth annual Unbounce Call to Action Conference (CTAConf) is coming up fast (September 25 to 26!), and we’re super excited to share all the details of this year’s “Raise Your Marketing IQ” agenda. Learn from 20 incredible speakers sharing their tips, […]

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities comes from optimizing your triggered […]

If you currently have a website or plan to build a website, CSS is definitely a term that you’ve come across. But for those of you who don’t know how to code and don’t have any development experience, it can be a little confusing. Let me start with the basics. CSS stands for cascading style […]

We’ve all been there. We’re five minutes into (what we thought would be) a riveting, data-driven presentation, yet a quick scan of the room reveals the audience is staring blankly at our data tables as we drone on. Or worse, someone asks a pointed question about what they do or don’t see and the discussion […]

Check out this interview with SEO legend Rand Fishkin. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. And this reality can create a few challenges, namely: How can you effectively find signals from this ocean of data? How can you identify your key customer segments in order to […]

Weekend Favs July 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]