Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat has popularized, so Instant Create is to designed […]

Transcript of Overcoming Objections in Sales written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch:  Today’s episode is brought to you by Break Through The Noise, the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for how to […]

FAQ pages represent a crucial component of the customer conversion funnel. Anyone who lands on this page has already identified the need for whatever you’re selling and is now entering the consideration phase of the purchase process. Your FAQ page can provide them with the information required to finalize their buying decision. However, I see […]

Welcome back to another experimentation news round up from WiderFunnel. If you missed the previous three round-ups, you can check…Read blog postabout:Experimentation news round-up #4: Dark patterns, insights from Bezos, and learnings from 20,000+ experiments The post Experimentation news round-up #4: Dark patterns, insights from Bezos, and learnings from 20,000+ experiments appeared first on WiderFunnel […]

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When it comes to your B2B marketing strategy, your tactical approach to mobile should be different than that of your offline and online strategies. And, it’s not just about the screen size or functionality. There are other aspects to both your email campaigns and website that you’ll need to tweak in order to create a […]

A UK parliamentary committee has published new evidence fleshing out how membership data was passed from UKIP, a pro-Brexit political party, to Leave.EU, a Brexit supporting campaign active in the 2016 EU referendum — via the disgraced and now defunct data company, Cambridge Analytica. In evidence sessions last year, during the DCMS committee’s enquiry into […]

Transcript of Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch:  Today’s episode is brought to you by Break Through The Noise, the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for […]

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a […]