Author Archives: host2admin

B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

Sales and Marketing alignment is a wonderful and yet elusive thing. Many B2B marketers and sales professionals in particular are in search of leadership, strategy, best practices and networks of peers they can connect with as they adapt to an ever changing marketing world. Lucky for those working in B2B industries, there’s an upcoming conference […]

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Facebook reveals early results from its subscription-focused local news accelerator

Facebook reveals early results from its subscription-focused local news accelerator

It’s been more than a year since Facebook announced that it would be funding a Local News Subscriptions Accelerator. Now the company is sharing some of the ways in which the program has led to new initiatives at different publishers. The accelerator’s executive director is Tim Griggs (a former executive at The Texas Tribune and […]

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A new way to unify app and website measurement in Google AnalyticsA new way to unify app and website measurement in Google AnalyticsGroup Product Manager, Google Analytics

A new way to unify app and website measurement in Google AnalyticsA new way to unify app and website measurement in Google AnalyticsGroup Product Manager, Google Analytics

People expect to interact with businesses when and how they like, such as browsing a brand’s website to research a product and then purchasing it later using the brand’s app. Getting insight into these cross-platform journeys is critical for businesses to predict customer needs and provide great experiences—but it can be very challenging. Currently, many […]

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