First there was the Canadian Anti-Spam Law (CASL), which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal, stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy […]

First there was the Canadian Anti-Spam Law (CASL), which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal, stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy […]

Transcript of Why You Need a Virtual Assistant (And How to Find One) written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales […]

In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an… Continue Reading The post 13 Timeless Lessons from the Father of Advertising appeared first on Copyblogger. Build your free WordPress website with Host2.us free hosting today!

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better […]

Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn’s Audience Engagement API. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

In the universe of Stranger Things, a widely beloved sci-fi horror series that debuted its third season on Netflix last month, avoiding the Upside Down is paramount. This dark and mysterious alternate dimension is filled with predatory creatures and unknown terrors of all sorts. In the universe of account-based marketing (ABM), there is an equivalent […]

Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter […]