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Shonodeep Modak is CMO of North America at Schneider Electric. He has more than 18 years of commercial experience across energy, oil & gas, electrical distribution, automation and aftermarket services where he has architected and led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns. At the recent B2B Sales and Marketing […]

Shonodeep Modak is CMO of North America at Schneider Electric. He has more than 18 years of commercial experience across energy, oil & gas, electrical distribution, automation and aftermarket services where he has architected and led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns. At the recent B2B Sales and Marketing […]

Facebook is launching two new ad units designed to help movie studios promote their latest releases. The first unit is called a movie reminder ad, and it does exactly that — because studios usually start marketing their titles months or even years before release, they can now include an Interested button in their Facebook ads, […]

Transcript of How to Discover and Embrace Your Creative Side written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, […]

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019.  If you are using an API tool like AdRules, you have until September 2020 before it is mandatory. If you do any advertising on Facebook, you will be affected by this change. It […]

The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

LinkedIn is integrating Elevate, its content-sharing app, into Sales Navigator. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Drift is widely regarded as a pioneer in modern marketing, and their Vice President of Marketing Dave Gerhardt has been instrumental in establishing this reputation.  Taking on his first role as a marketing leader, he helped grow the chatbot platform from a startup with no market recognition to a $10 million company in less than […]

What do we need to successfully implement a martech roadmap in the Experience Economy? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space.  One key area of focus has been to develop brand and […]