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The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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The post Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

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Use this marketer’s playbook and checklist of email basics to make sure your email is engaging and effective. [Bad Email Intro:] Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email, and a bad email can go unopened and unclicked. You have to remember the basics of building a good email. […]

Is there room for another social media platform? ShareChat, a four-year-old social network in India that serves tens of million of people in regional languages, just answered that question with a $100 million financing round led by global giant Twitter . Other than Twitter, TrustBridge Partners, and existing investors Shunwei Capital, Lightspeed Venture Partners, SAIF […]

Does work follow you home?  When was the last time you had a work week that was actually 40 hours?  Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research: 64% say they’re being asked to come up with new ways of working 58% are so swamped, they don’t have […]

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over…Read blog postabout:Experimentation news round-up #5: Testing tool recommendations, Spotify’s viewpoint, and jobs galore! The post Experimentation news round-up #5: Testing tool recommendations, Spotify’s viewpoint, and jobs galore! appeared first on WiderFunnel Conversion Optimization. Build your […]

Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master. Why? As Joseph Lindberg, Digital Communications Editor for Land O’Lakes, Inc., told a room of marketers at Digital Summit Minneapolis this week: “Measurement is a loaded term. It means many things to many people.” It’s true. Measurement can be thought […]