Author Archives: host2admin

B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts

B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021 Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in the forecast for 2021. 44 […]

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New predictive capabilities in Google AnalyticsNew predictive capabilities in Google AnalyticsSenior Product Manager, Google Analytics

New predictive capabilities in Google AnalyticsNew predictive capabilities in Google AnalyticsSenior Product Manager, Google Analytics

Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts the likelihood that […]

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Ban or no ban, Facebook wins in US threats against TikTok

Ban or no ban, Facebook wins in US threats against TikTok

On Monday, U.S. Secretary of State Mike Pompeo said that the U.S. is “looking at” banning Chinese social media apps, including the Chinese-owned company TikTok, comparing it to other Chinese companies like Huawei and ZTE that have been deemed national security threats by the current administration. “With respect to Chinese apps on people’s cell phones, […]

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